Post-level analysis · 25 posts · Apr 25 – Jul 30
Key performance indicators across all analyzed posts
How each post performed over the reporting period
Percentage of viewers who interacted
Volume reach alongside interactions
What's driving performance — timing, cadence and topic signals
Keywords appearing in 2+ post topics, ranked by avg engagement rate
| Keyword | Posts | Avg Impressions | Avg Eng. Rate |
|---|---|---|---|
| Dealershipmanagement | 4 | 96 | 2.26% |
| Businessintelligence | 4 | 96 | 2.26% |
| Automotiveindustry | 5 | 89 | 1.81% |
| Insight | 3 | 103 | 1.69% |
| Leads | 3 | 103 | 1.69% |
| Fandi | 3 | 77 | 1.47% |
| Oem | 7 | 104 | 1.45% |
| Gfv | 2 | 86 | 1.25% |
| Retention | 2 | 86 | 1.25% |
| Dealers | 3 | 98 | 1.19% |
| Performance | 2 | 86 | 1.18% |
| Sales | 7 | 82 | 0.82% |
| Dealer | 7 | 84 | 0.82% |
| Auto | 7 | 79 | 0.75% |
| Management | 2 | 274 | 0.5% |
Post format, reach efficiency, click-through and rolling momentum
| Format | Posts | Avg Imp. | Avg Reach | Avg Eng. Rate |
|---|---|---|---|---|
| Shared / Reshare | 18 | 92 | 46 | 1.57% |
| Native (ugcPost) | 7 | 148 | 97 | 0.25% |
Native (ugcPost) content is authored directly on LinkedIn; "Shared" wraps an existing post or link.
Higher = each impression reached more unique members. Lower = more repeat views per person.
Avg CTR across posts with links: 2.84%
| Date | Topic | Clicks | CTR |
|---|---|---|---|
| Jun 3 | Automotiveindustry Dealershipmanagement Businessintelligence | 3 | 6.52% |
| May 15 | Automotiveindustry Dealershipmanagement Businessintelligence | 3 | 3.41% |
| Jun 18 | Oem Dealers Dealer | 4 | 3.23% |
| Jun 1 | Automotiveindustry Dealershipmanagement Businessintelligence | 2 | 2.78% |
| Apr 25 | Pentana Partnership Dealernetworks | 2 | 1.74% |
| May 7 | Sales Gfv Retention | 1 | 1.59% |
| Jul 10 | 6 Solutions One Platform Endless Opportunities | 1 | 0.65% |
Month-over-month rollups, top vs bottom quartile, and timing scatter
| Month | Posts | Avg Imp | Avg Reach | Avg Rate |
|---|---|---|---|---|
| Apr 26 | 2 | 112 | 60 | 1.33% |
| May 26 | 8 | 87 | 42 | 1.83% |
| Jun 26 | 8 | 85 | 42 | 0.66% |
| Jul 26 | 7 | 155 | 102 | 1.06% |
n = 5 posts each
Top 5 posts by engagement rate compared with the bottom 5 — isolates what "winning" actually looks like.
Bubble size = impressions. Clusters reveal which publish-hour bands deliver both reach and engagement.
All posts ranked by date
Aggregated viewer demographics across all posts
Where attention is lost, measured on posts with profile-activity data · Jul 16 – Jul 30 (5 posts)
Each stage as a share of impressions
Times posts were served
68% of impressions — low repeat serving
1.2% of reach interacts
Almost all from one post
0.7% of reach converts to follow
What the July window actually produced
Distribution is working — 592 people saw five posts in two weeks. The break is between being seen and being acted on: only 7 interactions and 4 follows came out of that reach.
Prioritised actions derived from the 25-post dataset
Native posts now reach 148 people on average but convert at 0.25%. Every native post should end with one specific question and a single CTA line. Target: lift native engagement from 0.25% to 1.0% — that alone would roughly double total engagements without a single extra post.
"Oem" (7 posts, 104 avg impressions, 1.45%) and "Insight/Leads" (3 posts, 1.69%) are the only themes that beat the average on both reach and engagement — and the Jul 17 OEM leads post produced 3 of the period's 4 new followers. Make OEM lead-flow the anchor series, one post per week.
"The Hidden Cost Of Informal Management" hit 448 impressions with zero engagement — the reach is proven, the ask is missing. Re-run that theme as a 3-part series where each part ends with a diagnostic question ("How many of your dealers still run this on spreadsheets?").
Thursday leads reach (141 avg) and Friday leads the blend (103 avg impressions at 1.61%). The 7–9 AM window now matches midday on reach with 15 posts of evidence. Lock two slots: Thu 8 AM for reach plays, Fri 9 AM for engagement plays. Drop Wednesday (46 avg).
Link clicks stalled at 16 with none in the last 7 posts because no outbound link was included. Historic link posts averaged 2.84% CTR. Add one destination link per post with an explicit action verb and track CTR as a first-class metric.
871 impressions in the July window produced only 4 followers (0.7% of reach). Add a one-line follow prompt and a consistent, recognisable series name so repeat viewers have a reason to subscribe rather than scroll.
1 comment across 25 posts is the clearest ceiling on distribution. Have 3–5 team members reply within the first hour on every post — LinkedIn weights early comments heavily, and the reach ceiling is already proven at 448.
Adelaide (~18–22%) and Melbourne (~15–20%) remain the core, with Munich (9%) newly appearing on OEM content. Name markets and reference local dealer-network realities to make the content feel addressed rather than broadcast.
Daily organic performance for the subsidiary LinkedIn page · Apr 1 – Jun 29, 2026